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Did you know you can make your Facebook posts go viral and Facebook will let you know when it happens? That is, if you have a Facebook page.

A Facebook page is one of the best marketing tools you can have for your business. Facebook Insights is a tool that allows you to measure your effectiveness in posting to your Facebook page. You can do it too often and you can do it not often enough. Insights will give you a clear picture of your reach and let you know whether you should scale back or plunge on.

There are 4 key metrics with Facebook Insights.

  1. Reach
  2. Engaged users
  3. Talking about this
  4. Virality

Reach is the number of unique people who have seen a post on your Facebook page. Ideally, you want this number to be high. If you post too often fewer people will pay attention to you. Build up your readership by posting once or twice a week, but no more than once or twice a day.

Engaged users is the number of unique people who clicked on a post. Again, you want it to be high, but people won’t click if you don’t post engaging content.

Talking about this is the metric that measures how many unique people respond to a post. This includes Likes, shares, comments, answers a poll, etc.

And virality is the measure of the number of people who themselves have created a story from your post. It is calculated by dividing the number of people talking about your post by your Reach. Keep your readers engaged and post interesting content that they want to read about and your Facebook posts will go viral.

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