Matt Umbro at PPC Hero has three reasons Why Website Redesigns Impact PPC More Than You Think. In many ways, redesigning a site is similar to a Rubik’s Cube, because changes made in one part will always affect other parts of the whole. It is common for SEO factors to be carefully considered when redesigning a site, and similar consideration should be given to PPC at the same time.
These three areas directly affect PPC:
- Ineffective URL structure — one site-wide remarketing code makes PPC efficient
- Lack of unique URL thank you pages — place the code on one thank you page and avoid having to customize solutions every time
- Poorly written page titles — Dynamic Search Ads, target inclusions and inclusions rely on consistently written titles for results
Redesigning a web page is a good idea as long as the underlying structure is also included in the assessment and reconstruction being done. A web site is the persona of the business it represents and a valuable asset for that business if it is done right. If the redesign is done haphazardly and without consideration of things like PPC there will be complications.
Just like the famous Rubik’s Cube illustrates the way everything works together, a website design and all the internet marketing factors work together, too. Changes in one area affect all other areas to some extent and it takes attention to detail to solve the puzzle.
There’s a lot to learn about web design and you will find more insights at http://www.reciprocalconsulting.com/web-design.php.