If you were to lift a website from ten years ago and dump it into today’s internet world, it wouldn’t cut it. Business websites of today can be complicated beasts, or at least, they may seem that way. However, a closer inspection will reveal that their anatomy is actually quite simple.
Today’s business website needs to address several factors. Get the design and mix right, and your website will be the least of your worries. So what factors does a modern website need?
Optimized for search – it goes without saying that search is still the number one source of traffic for most websites – this includes both organic, paid, and local search.
Optimized for social – optimizing for social involves a few simple modifications to a standard website. Social buttons are the first factor to consider. Allowing comments or user feedback should also be considered.
Optimized for the user – uncluttered pages, clear call-to-action triggers, easy to follow navigation, and the ability to communicate with you, the business owner, are all important user functions.
Optimized for the Internet – today’s websites need to be slick, fast, easy to follow, and fairly straightforward. Shopping baskets and checkouts need to be smooth processes that are not complicated by over form filling or confusing processes. Today’s website needs to be streamlined in the way it processes users and their data.
Optimized for information – what is the Internet all about? Information and communication. We have communication covered so all that is left is information, and for a website, that boils down to content. Relevant, unique, up-to-date, easy to read, and of value to users – content is what drives websites and its content that attracts visitors.
Does that sound too simplistic? Perhaps you are trying to over complicate what should be a straight out process. The hardest task in building a website to satisfy everything on that list is the seamless integration of each component. If your web design team can get that right, you website is ready to do business.