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It’s pretty much agreed upon by all web designers today that social share buttons are a necessity on your web pages. What we might disagree on are how many and which ones are necessary. But there are three that most of us would agree are essential.

  1. Facebook Like – Facebook is the most trafficked website online. Chances are, you’re using it and your friends are using it. That alone is reason enough to have a Like button on every page of your website no matter what niche you serve.
  2. Tweet/Retweet – While Twitter isn’t as popular as Facebook, and may never be, it’s still popular enough that you should consider a tweet/retweet button for every page of content you create.
  3. LinkedIn – Again, LinkedIn isn’t Twitter or Facebook, but if you are business that serves other businesses, then you should consider a LinkedIn button for your website.

Another up and coming social service that bears looking at is Google+. With rapid growth, Google+ looks promising, though the jury is still out which niches might benefit most from the service.

Other social share buttons might be helpful for your site as well. If you run a technology website, look for services with a high level of technology sector participation. The same goes for whatever niche you serve. Look for social media sites where people in your niche tend to hangout.

Whatever your niche, social media is in. Make sure you encourage sharing by adding those buttons to your website.

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