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There are a lot of website design companies online that purport to build you a custom-designed website, then use an off-the-shelf web template. Sure, they modify the template, but that’s hardly “custom.”

A custom-designed website is one where the web design company takes your concept and builds you a website from scratch. The language used for the website is immaterial. It can be PHP, CSS, JavaScript, ASP, or a combination of the above. Or something else entirely. But they code the website from top to bottom. And they do it with sound search engine optimization strategies in mind.

Web design isn’t rocket science, but it’s not exactly Cracker Jack box thinking either. There is some creativity involved.

A good web design company can take your company image, your logo, your brand, and design a real website that captures the personality and essence of your brand. It is unique. It is custom designed in the truest sense of the word.

When you are in the market for a custom web design, take the time to interview companies first. Find out what their web design strategy is. Do they take an off-the-shelf template and modify it or do they truly build you a website from the ground up?

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