At this juncture in Web history it is pretty commonplace for a business to own at least one blog. I think it will someday be commonplace for many businesses to some day own and operate several blogs. As the Web becomes more and more competitive, there will be more websites and blogs targeting specific niches, and niches within niches. That will undoubtedly make the search and social marketing stakes go higher.
One of the points of differentiation for any business with a website is design. Not only can it distinguish you from the competition, but it can also brand you, your company, and your products. Blog design, of course, is no different.
It has already been established that blog design is important. But does it matter for each blog? Does every blog have to have its own unique design, or can a company have a branded look to which each blog and website under the corporate umbrella must conform? My answer is, of course, yes.
Yes, to both. Either is acceptable.
When deciding on a design look for your blog, keep in mind your company goals. If you want all of your Web properties to have a consistent look for branding effect then that’s an easy decision. But if you want each blog to have its own design and branded look then you’ll have to make some hard decisions for each. Either way can be effective. You just have to narrow down your ideals.