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One of the most important tasks to get right in modern web design is site structure. If you do it wrong, it can kill your business. Get it right and it will make your business.

So how do you structure your website so that you drive traffic where you want it and help each page rank optimally in the search engines?

First, you should start with keyword research. What search terms are people searching for within your niche? Make a list of the most searched for search terms. Then pair those up with the right search terms for your business.

Now, group your keywords into categories. If your website is focused on commercial real estate in Key West, for instance, you might have a category for new construction, another category for retail business, one for industrial, and so on. Keep all like keyword terms together in one group.

In each group, take the broadest keyword search term and make it the group leader. That keyword term will be the top level navigational element and will be at the top on your navigation menu.

It will help if you draw a diagram of your website before you start building it. Get your presentation skills ready and draw out your website so you can see it visually. Don’t do any web design work until you have your site structure defined.

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