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Is there a difference between web design and web development? Actually, there is. But sadly, most small business owners don’t really know what it is.

Web Design is about one thing – making your website appealing and attractive to your target market.

Web Development, on the other hand, is about making your website functional and helping your visitors find more easily the information they are looking for. There are a variety of strategies for accomplishing that task.

While web design is concerned about elements such as logo design, sidebar widths, header and footer appearance and photo/video presentations, web development is more concerned with elements such as navigation menu protocols, conversion funnels and usability studies. Of course, copywriting and SEO are also very important.

I won’t say that one is more important than the other, but it does help to know the difference. Your web development team should include a good web designer. But it shouldn’t consist only of a web designer. At any rate, if you are setting up a website that you hope will make you money then you should think about web design within the framework of your web development strategy – not the other way around.

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