Let’s face it. We live in a world where beauty matters. I have seen ugly websites get a redesign and improve visitor interaction immediately. The website’s bounce rate lowers, its unique visitors increases, and conversions increase. The same thing can happen to your website.
There are some very simple things you can do to improve the look and feel of your website. Here are 3 ways to improve your web design easily and reap the benefits.
- Associate your brand with colors – Not too many. Pick two or three colors that you want site visitors to associate with your brand and use those to design your website. Over time, those colors will be associated with your website and brand. Make sure you use specific colors by hex code and not just generic colors like “red” and “yellow.”
- Write content for the web – People don’t read the same way online. Make your paragraphs short, use bullet points and subheads, and use short and simple sentences. Make your content “scannable.” People will stop and read what they find interesting.
- Use graphics – “Gray” content might be interesting, but it’s going to be a lot more interesting with graphic enhancements. Use images on your content to break up the content and to add a visual element. Be sure to choose images that correspond to the content.
If you improve your website’s visual design, then you’ll see a huge difference in your conversions and how visitors interact with your website.