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In the middle of a great post at Moz on mobile-friendly websites, Bridget Randolph points out;

“We are increasingly living in a multiscreen, device-agnostic world.

And this means that “mobile” can’t just be an add-on anymore…Mobile is not a separate channel; it’s a technology. So although at this point there’s “no such thing as mobile” for the user, don’t be fooled: Making it easy for users is really hard. We can’t be lazy. What we need to be doing is asking the right questions.”

Her advice covers 4 phases of the customer journey: discover, explore, buy, and engage. Each category has a lot of good ideas to consider, case studies to look at, and it is set up in an easily read format that is classic technique portrayed. You could use it as a textbook example of how to explain a potentially complicated process.

Every time you add a channel to your enterprise, it is a good idea to do it in a way that works for the devices that will be used to access it. Mobile devices are different in experience than a laptop, for instance. So why would it be wise to take the laptop design to the mobile device without changing anything? Short answer: it isn’t.

So how does that look for web design? It looks like using dynamic serving, different HTML based on user agent while a single URL is used for simplicity. You want to be thinking about the consumer’s experience, and that means a smaller screen needs a different design in order to be effective.

  • How easy is it to find the “order” button from a phone?
  • How hard is it to navigate your site on a tablet?
  • Can the user go from one device to another in a seamlessly synced experience?

Testing all the devices your customers use, the way your customers use them, is a very good idea. We live in an increasingly multi-device, mobile-savvy culture and business has to keep up with it by designing your site appropriately for all the channels your customers will access. You can get help with your web design atĀ reciprocalconsulting.com/web-design.php.

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