Copyblogger just posted an article by a behavioral investigator named Vanessa Van Edwards on nonverbal hacks that can capture attention and convert traffic on your site. It’s an interesting look at human nature and our automatic responses to visual triggers. The reason that nonverbal communication is so important in web design is because people don’t read what doesn’t catch their attention. So the greatest content in the world will go unread by most folks if they don’t notice it.
Research has shown it takes five tenths of a second to make a good first impression online. That means visual rather than verbal is the first thing to pay attention to as you decide how to set up your website. Here are the six wordless ways you can do it:
- Understand eye patterns, and set up your headings and buttons in the normal F-shaped way that readers tend to process information: upper left corner, across, down, across, down. This is how we read text in English. (Non-English readers may not automatically do this if their normal script is written right-to-left.)
- Photos and videos should show your hands and positive facial expressions. This generates trust without saying a word in any culture.
- Guide actions nonverbally with images showing hand gestures or eye directions (looking to the video or button you want them to click).
- Utilize the research that has identified where visitors focus: logo, main navigation menu, search box, social networking links, primary image at top of page, written content, website footer.
- Take advantage of all the studies on color and psychology and match the colors of your site & logo to the main idea of your brand.
- Simple beats over-cluttered every time. Every time.
For more on ways to improve your site’s web design, visit reciprocalconsulting.com/web-design.php