Net Neutrality is a topic that is hard to avoid if you are at all interested in internet marketing (and if you have a web site, you should be interested!) Copyblogger did an excellent job on the subject with Sonia Simone’s article “What Neutrality Means For Your Business, and Why You Need To Act Now To Protect It“.
It basically comes down to the fact that there’s a push to have fast lanes and slow lanes on the internet highway, and it will take a lot more money to go fast. People prefer fast when they are online.
Now, the fight over Net Neutrality is ongoing and nobody knows what will ultimately happen. We each have a small say in the matter, but there’s a lot that is out of a business owner’s control. Nevertheless, there are things that you can control about your site speed.
The way you choose to design your website will affect the speed it will load, which will affect the number of visitors on your site.
Internet users are usually impatient people. Even a half of a second will make the difference between someone who reads your information and someone who mutters unmentionables and closes the page to go elsewhere. The top things that can slow your site speed are all good things, but you have to weigh the cost:
- buttons, widgets, forms, and anything that connects to another site
- ads and the cookies that bloat them
- images and elaborate themes
- codes that do things in the background
If the small voices lose the Net Neutrality battle, small business sites may need to pare down to stay competitive. A well-designed site is already important, but in the future it might be vital.
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