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Web design is deceptively simple. You’d think that all you have to do is design something pretty and people will flock to it and click the buy now button. But it isn’t really that simple. There is a lot to think about when designing a website for any business.

No. 1, design issues are just one concern. Not the only concern. Web designers and business owners also need to think about the following concerns:

  • Search engine optimization
  • Social media marketing
  • Paid advertising models
  • Driving traffic
  • Navigability
  • Metrics
  • User perception
  • Cost of development

Web design is a whole marketing plan, not just a one-time event. You can’t just throw up a web page and forget about it, hoping the world will come to see it. Just as important as design attractiveness are visitor ease of use, search engine optimization, and page-to-page navigation. Just for starters.

When it comes to web design, you can’t afford to leave it to amateurs. Let a professional handle your design work and increase your odds of profitability.

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