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If you are designing your small business website, one of the decisions you’ll have to make is whether or not to use a theme or build your website from scratch. That is, will it be in HTML or based on a template?

Even if you choose a template, it’s still based on HTML. The difference is, you’ll be using someone else’s framework versus building your own.

There are pros and cons to both approaches.

If you build your own website from scratch, then you control every element. You also take ownership of the problems. So you have to make sure that every element is useful. Your navigation needs to be easy to follow. Your infrastructure needs to be helpful to your site visitors. The design needs to be attractive. And the content needs to be top-notch.

In many cases, these things are already done for you with a website template, but you still need to check them out. Some templates, for instance, offer little to no SEO benefit. But how do you know if you don’t have the knowledge and skills to test them?

This is where a professional web designer can help you. It might be less expensive to have your designer build from a template, but you’ll get a much better website if you allow them to build it from scratch. A good designer can get you a unique look that makes your company look professional and ready for business.

Your call, but be sure to weigh the pros and cons to every business decision.

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