The word “audit” can bring up some bad memories, but it really is an important process when it comes to keeping your website functioning the way you want it to. This is because it’s like a content tuneup for your site.
Search Engine Journal has a step-by-step explanation of How To Conduct A Content Audit On Your Site that is extremely helpful. It’s a very easy guide worth bookmarking, because content audits should be part of your regular site maintenance just as tuneups are needed to keep a car running smoothly.
If you are not consistently fixing the small problems and replacing outdated items on your site, then it gradually bogs down under an accumulation of minor issues that become overwhelming. This accumulation of minor issues might not seem like much, but getting rid of them usually results in a boost in traffic and rankings.
What might need a tuneup on your site?
- page title and url
- alt tags
- last updated
- internal links
An audit is simply taking a closer look at the individual components of something. In this case, that closer look is with the ability to do something about what you find. Many times a site will have content or links that were good when it was first put up but has expired or needs to be redone. Once a regular content audit routine has been established, it isn’t difficult to keep up because you are only having to fix what has developed since the last time.
No matter how well a website has been designed, it is going to need regular maintenance to stay effective. Content audits are like tuneups for your site to keep it running smoothly. For more information on web design, visit http://www.reciprocalconsulting.com/web-design.php