I’ve seen small business owners try to do online marketing with nothing more than a MySpace page or Facebook account. It’s good to have those things and you can probably make money with them, but you’d be better off with a website. I can promise you that.
Sure, your Blogger blog is cool and you probably get some readers, maybe even some business, but your well-designed website would likely get you more.
I firmly believe that a small business website, well designed with well-written content that is optimized for the search engines is the best Internet marketing tool you have. It costs a little bit of money to get one, of course, but it’s a great investment. Think of it this way:
- Nowhere on earth can you start a business for less than $1,000 and have it profitable in just a few months or, in some cases, a few weeks.
- You can still use your Blogger blog, Facebook account or MySpace page to promote your website. Tap into the traffic you’re already getting and drive it to your website where you’ll close the sale.
- Your website is a one-time investment. After the initial outlay, your ongoing costs are minimal – $10/year for a domain name and less than $10 per month for hosting. What kind of business can you run off line for that?
>Web design is a small investment compared to the income you can earn from a website. Don’t look at it as a cost you can’t earn back; think of it as an investment that pays off.