Web design is an important part of doing business online. In the old days, if you had a website it was enough. People were not expecting attractiveness. But today, an ugly website won’t do. Your website needs to have a pretty face.
Your first impression as a business will often be your website. If it looks cluttered and unorganized then people will have that impression of your business and you will lose sales. It is vitally important to focus your web design efforts on three key areas of first impression:
- Attractiveness of design
- Search engine optimization
- User functionality
If you ask which of these is more important, the answer is none of them. They are all equally important. Your web design should be attractiveness enough to keep people interested long enough to read the content. The content needs to search engine optimized so that it attracts the right people through search engine marketing channels. And it needs to be functional and easy to use for your visitors. Miss the mark on any of these and you’ll lose sales. But it all starts with a pretty web design.