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Now that blog marketing is more than a decade old it is apropos to ask if it is still effective. To answer that question, let’s look at what the benefits to blogging have been for the past ten years.

  • Fresh content published on your website
  • Solid inbound or internal links with great anchor text
  • More web pages with the potential to rank for your key search terms
  • The more you publish the more your site gets crawled
  • Branding
  • Reputation management
  • Traffic increases to your website
  • Relationship building with your audience
  • Social media interaction
  • Expertise positioning
  • The ability to share your knowledge and experience while presenting yourself as an authority within your niche

These are just some of the benefits that blog marketing has offered businesses over the past decade. But does blogging still provide these benefits or has it run its course? The answer is a resounding “Yes! Blogging still provides the same benefits.”

Of course, there is a lot more competition today than there has been. There are more blogs and more bloggers vying for attention – in your niche and in every niche under the sun. This makes it more difficult to achieve the same results that you could achieve ten, or even five, years ago. But it can be done. The key is to have a strategy and to be diligent in pursuing it.

Blog marketing is still as effective as it ever was. Focus on delivering great content that is optimized well for the search engines and that is pushed out through social media. Position yourself as an expert and you’ll be perceived as one.

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