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One of the most powerful competitive intelligence tools in your arsenal is Facebook. There are plenty of ways to use Facebook, but you should know that because it is the most trafficked website online nearly every business in the world is trying to get there to get their slice of the marketing pie. So there are plenty of opportunities to spy on them.

Here are three ways to make the most of your competition’s marketing efforts on Facebook:

  1. Join their Facebook page – Many businesses spend all of their Facebook time managing their page and marketing through their page. If your competition has a Facebook page, join it. Check it often for updates and subscribe to their Networked blog if they have one.
  2. Sign for their app – Many businesses are developing their own Facebook apps. You should use those apps because they can be a clue as to what your competition might be considering next. Many apps tools later become marketplace offerings.
  3. Executive profiles – If you can get the names of your competition’s top executives, look to see if they have profiles. If so, send them a friend request. If necessary, send a friend request from a fake account or have your sister’s cousin do it instead. Be sneaky, but legal.

Competitive intelligence is alive and well, even on Facebook. Embrace it.

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